Evaluation Question 1 (Part 1 of 2)

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

This question requires analysis of at least 9 key shots from the main task and writing about: generic conventions we have applied or subverted, our use of camera work, lighting, music, mise en scene, intertextuality, shots which show we have seen in similar media texts. Also we would have to Pick key features from our ancillary tasks and do the same.

Our product carries a significant connotation in the convention of music video creation and the presentation of rock as a genre of music. The techniques we used were seen as completely innovative by our peers because they expressed emotion and performance in different ways.It has taken quite a while but as a group we wanted to make sure that we had the best location, equipment and materials to make the best music performance and narrative for the video. I plan on getting into as much details as i can and display the screen shots from the bassist all the way to the vocalist of the group. I am initially going to start with important shot of our bassist.

This is a detailed close up shot of our bassist on the Final cut editing program, with the color overlay effect  added on the shot has a strong gritty feel to it,this is the exact theme we were looking at to express the emotions of the narrative. A similar context can derived from the 'bullet for my valentine' video with the dark theme of the scenery expressed with a close up of the guitar and it's strings.

This is a shot again of the bass Matthew guitar being played from below stance, our director Micheal Burrin chose this shot to add intensity to the video and also to expose some unorthodox techniques.

An over the shoulder shot with a much more over-head feel to it, this shot exposes the guitar being played and also the actions of the person playing it in great detail.

If you look closely at this shot you would see the clothing of the bassist Matthew Ballard is smart but in a way rugged, the shot is also shot from under this individual again to express emotion and detail the action of this person,still the darkness is portrayed by the video editing and it gives it a sharp alter tone. In comparison to the shot from Green day's 'boulevard of broken dreams' music video, the mise en scene is very detailed just a the guitarist is, our video expresses this exactly from a different angle.

















Emotion is clearly detailed here with a semi close up of the bassists face and his response to the pace of the song, with the widescreen effect in place it has a realistic scenery to it but the music is also allowed to be exposed quite well, if you look closely behind him the mise en scene can be seen as blending with the nature of the video. The shots above are detailed positions of where the camera angles we hope to adapt into the finished video itself,at that moment the entire team was pleased that we all were able to reach this location and have the work done, we were mainly satisfied with the way the music mixed with the scenery and also the clothing and make up, this was very important to us because we could create a similarity in the context of our target audience.

Catching various shots of the equipment allowed us to reflect the mise en scene in a kinetic fast paced way, we used low-angle shots for the video to have a dramatic effect. these shots also allowed us to have a much less conventional appeal to the video. The overlay effect created a grainy rough look to the camera work and also dimmed the lighting a bit, we can compare this sort of presentation to bands like the foo fighters and linkin park.

The over head shots were of pivotal importance to us. They were valuable in allowing the audience to see the entire set and a proportion of the band members in explicit detail, Using the wooden floor boards we were able to cover up the flooring and have an intelligent prop added to the mise en scene. The shots in part 2 portrays the lead singer from a personal point of view and also allow us to see the gritty setting we have created for the mise en scene with the floor boards and the electric cables. These four shots are going to be the most seen by the viewer, they are pivotal to getting the best effects and collaborating mixes of sound to reflect the quality of the video.