Finally, we have come to the end of our project, it has been a long, difficult and at times frustrating journey but after all we have come through and finished the work, we would like to thank Mrs D.Mcluckie our ever present and diligent tutor, the guys who worked on the shoot with us Sam Vennard, Matthew Ballard and Jacob Peeling. Also we are grateful to Mr Johnson (Adams father) for providing us with a fantastic location to shoot the video and everyone on the audience feedback, it was truly a pleasure having you guys involved. Here is the final cut for our A-level Media studies coursework AFI's 'End-Transmission' enjoy....
Tuesday, 30 March 2010
Evaluation Question 1 (Part 1 of 2)
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
This question requires analysis of at least 9 key shots from the main task and writing about: generic conventions we have applied or subverted, our use of camera work, lighting, music, mise en scene, intertextuality, shots which show we have seen in similar media texts. Also we would have to Pick key features from our ancillary tasks and do the same.
This is a detailed close up shot of our bassist on the Final cut editing program, with the color overlay effect added on the shot has a strong gritty feel to it,this is the exact theme we were looking at to express the emotions of the narrative. A similar context can derived from the 'bullet for my valentine' video with the dark theme of the scenery expressed with a close up of the guitar and it's strings.
This is a shot again of the bass Matthew guitar being played from below stance, our director Micheal Burrin chose this shot to add intensity to the video and also to expose some unorthodox techniques.
An over the shoulder shot with a much more over-head feel to it, this shot exposes the guitar being played and also the actions of the person playing it in great detail.
If you look closely at this shot you would see the clothing of the bassist Matthew Ballard is smart but in a way rugged, the shot is also shot from under this individual again to express emotion and detail the action of this person,still the darkness is portrayed by the video editing and it gives it a sharp alter tone. In comparison to the shot from Green day's 'boulevard of broken dreams' music video, the mise en scene is very detailed just a the guitarist is, our video expresses this exactly from a different angle.
Emotion is clearly detailed here with a semi close up of the bassists face and his response to the pace of the song, with the widescreen effect in place it has a realistic scenery to it but the music is also allowed to be exposed quite well, if you look closely behind him the mise en scene can be seen as blending with the nature of the video. The shots above are detailed positions of where the camera angles we hope to adapt into the finished video itself,at that moment the entire team was pleased that we all were able to reach this location and have the work done, we were mainly satisfied with the way the music mixed with the scenery and also the clothing and make up, this was very important to us because we could create a similarity in the context of our target audience.
Catching various shots of the equipment allowed us to reflect the mise en scene in a kinetic fast paced way, we used low-angle shots for the video to have a dramatic effect. these shots also allowed us to have a much less conventional appeal to the video. The overlay effect created a grainy rough look to the camera work and also dimmed the lighting a bit, we can compare this sort of presentation to bands like the foo fighters and linkin park.
The over head shots were of pivotal importance to us. They were valuable in allowing the audience to see the entire set and a proportion of the band members in explicit detail, Using the wooden floor boards we were able to cover up the flooring and have an intelligent prop added to the mise en scene. The shots in part 2 portrays the lead singer from a personal point of view and also allow us to see the gritty setting we have created for the mise en scene with the floor boards and the electric cables. These four shots are going to be the most seen by the viewer, they are pivotal to getting the best effects and collaborating mixes of sound to reflect the quality of the video.
Evaluation Question 1 (Part 2 of 2)
This post concludes the first question of my evaluation, at the beginning of this project we aimed to create something that had a similar connotation to the music listened to by the majority of the social and teenage demographic, but we also wanted to make sure that the style of the video was made to be very innovative and surreal. Our director Micheal burrin had the idea to make the video have the same mainstream quality existing music videos have but also something different to alter the normal way of seeing rock music as a genre, we decided to have the overlay effect be our best tool in showing the difference the video imposes not only from our fellow students but for music video projects as a whole. I have analyzed some more shots from our rough cut in detail to explain the extent of skill and techniques we implemented to make this project a success. Using the warehouse created a great location and valuable mise en scene and the Sony DCR camera was very well used by Micheal with innovative techniques like 'induced framing' and 'live-shot crop'. We also implemented famous shooting techniques including close-ups, over the shoulder shots, areal shots, overhead shots, camera panning and definitive zooming. These techniques were executed in the most different of ways because unlike your average music project we used them to shoot more of the scenery than the actual musicians themselves, objects like amps, mikes and snares were quickly and vibrantly shot with clear intention to create an intimate theme for our audience. The initial steps we took to making sure we used the right music track to obtain an optimal level of intertextuality in the project, first as a group we made a list of the songs we personally listen to and made sure we shared them with each other to see if there was any track that received a general consensus from the entire production team,the song that stood out was AFIs track 'end transmission' this was mainly due to the fact that the song had not been released by the band a video single and the tempo/feel of the music as a whole was strong and we all felt we could quite easily replicate that and create something that the real band could see themselves making.
This shot is a close up shot of the lead singer portrayed by Adam Johnson, the attention and detail is pulled directly to the lead singers face and also the mic is shown directly at the base of the shot, this expresses the lighting of the scenery the singer is in as dark and hazy it also clearly displays the overlay effect, this shot was made in reference to videos by groups like Linkin Park and Limpbiscuit whereby the lead singer is subject to extreme and normal close-up to extenuate the scenery around him.
This overhead shot is very famous with rock music videos, the mainstream rock group AFI use this technique in their videos, below is an example screenshot from their recent single 'Medicate' , it also shows the lead singer with an over head view.
We decided to remake a few shots from this music video to show similarities in video style between our work and that of AFI, the video also has several lighting and effects as our video, although we tried to put the elements of AFI in the video we still were abled to clearly let our ideas come through as the dominant factor in the completion of the video shooting.
The purpose of using shots like the one above was to make sure the scenery and the music synchronized very well, the editing evidently was very sharp and quick in several parts of the video this was because we wanted to reflect the pace of the music exactly and according to sequence, to us this make the audience understand that we completely fused the entire video with the track as a whole. Also the loose wiring and the floor boards were placed purposely to create a derelict feel to the set and the lighting mixed with the overlay effect were great addition for a rock genre audience to understand what these props are in place for.
This shot is a close up shot of the lead singer portrayed by Adam Johnson, the attention and detail is pulled directly to the lead singers face and also the mic is shown directly at the base of the shot, this expresses the lighting of the scenery the singer is in as dark and hazy it also clearly displays the overlay effect, this shot was made in reference to videos by groups like Linkin Park and Limpbiscuit whereby the lead singer is subject to extreme and normal close-up to extenuate the scenery around him.
This overhead shot is very famous with rock music videos, the mainstream rock group AFI use this technique in their videos, below is an example screenshot from their recent single 'Medicate' , it also shows the lead singer with an over head view.
We decided to remake a few shots from this music video to show similarities in video style between our work and that of AFI, the video also has several lighting and effects as our video, although we tried to put the elements of AFI in the video we still were abled to clearly let our ideas come through as the dominant factor in the completion of the video shooting.
The purpose of using shots like the one above was to make sure the scenery and the music synchronized very well, the editing evidently was very sharp and quick in several parts of the video this was because we wanted to reflect the pace of the music exactly and according to sequence, to us this make the audience understand that we completely fused the entire video with the track as a whole. Also the loose wiring and the floor boards were placed purposely to create a derelict feel to the set and the lighting mixed with the overlay effect were great addition for a rock genre audience to understand what these props are in place for.
Monday, 29 March 2010
Evaluation Question 2
How effective is the combination of your main product and ancillary texts?
We have been asked to create a media product that would engage a specific target audience through a variety of platforms. So here I aim to provide background information to our groups products detailing what kind of image we intended to create and our main goals behind creating the campaign. Also making sure to mention: research, narrative, use of colour, text, font, images, sound, mode of address and how they link across our brand.
The similarities between our two works (Main product and ancillary text) is the creation and presence of the scenery where the video was shot, instruments and tone. For the magazine advert, we intended to let the audience know that the video stood for suicidal with the text and themes we adapted in the digipak.
We explicitly chose the colour scheme to be black &gold; white so we could allow the leaf patches on the characters stand out. We believed this would show a good lyrical and visual relationship of death and oblivion as the album is called "Crash Love". Our aim was to make the ancillary products appeal from teen to young adult viewers. This is why we decided to edit the couple together with the night sky and willow grass background on the CD cover. The combination of these mise-en-scene devices would allow the audience to believe that there's some narrative involved with integrated themes such as romance,death and fantasy.
We decided to not present our artists (i.e. the videos characters) as the iconic cast for the both the normal cover and the special edition. To do this we decided to think of which suitable elements that the characters could be represented with. The song’s lyrics refer to many material but at the same time dreamy romantic themes so we decided that both characters should absence from the cover would clearly reflect the metaphoric nature of our work. This choice of mise-en-scene for the artists would prove to be accessible to an audience of a wider age range.
The back of our digipak also was presented in a similar context to the front CD cover because we aimed to have a scenery of consistency in the design, as you can see also we created a completely different production company to the one the actual band has, we did this to create a sense of originality in our work and also making sure we portrayed evidence of innovative efforts to the audience. We also aimed to reflect the style of many mainstream rock music project by making the CD pack a two disk edition,although AFI's actual album is a one disk version, we clearly intended on making sure there was a sharp difference in our presentation, the same applies for the video which carries the same context with the album cover with its style of shots and mise en scene,the project was shot in an abandoned warehouse with a derelict style portrayed by the make-up of the artists and the run-down style of the set.
We have been asked to create a media product that would engage a specific target audience through a variety of platforms. So here I aim to provide background information to our groups products detailing what kind of image we intended to create and our main goals behind creating the campaign. Also making sure to mention: research, narrative, use of colour, text, font, images, sound, mode of address and how they link across our brand.
The similarities between our two works (Main product and ancillary text) is the creation and presence of the scenery where the video was shot, instruments and tone. For the magazine advert, we intended to let the audience know that the video stood for suicidal with the text and themes we adapted in the digipak.
We explicitly chose the colour scheme to be black &gold; white so we could allow the leaf patches on the characters stand out. We believed this would show a good lyrical and visual relationship of death and oblivion as the album is called "Crash Love". Our aim was to make the ancillary products appeal from teen to young adult viewers. This is why we decided to edit the couple together with the night sky and willow grass background on the CD cover. The combination of these mise-en-scene devices would allow the audience to believe that there's some narrative involved with integrated themes such as romance,death and fantasy.
We decided to not present our artists (i.e. the videos characters) as the iconic cast for the both the normal cover and the special edition. To do this we decided to think of which suitable elements that the characters could be represented with. The song’s lyrics refer to many material but at the same time dreamy romantic themes so we decided that both characters should absence from the cover would clearly reflect the metaphoric nature of our work. This choice of mise-en-scene for the artists would prove to be accessible to an audience of a wider age range.
The back of our digipak also was presented in a similar context to the front CD cover because we aimed to have a scenery of consistency in the design, as you can see also we created a completely different production company to the one the actual band has, we did this to create a sense of originality in our work and also making sure we portrayed evidence of innovative efforts to the audience. We also aimed to reflect the style of many mainstream rock music project by making the CD pack a two disk edition,although AFI's actual album is a one disk version, we clearly intended on making sure there was a sharp difference in our presentation, the same applies for the video which carries the same context with the album cover with its style of shots and mise en scene,the project was shot in an abandoned warehouse with a derelict style portrayed by the make-up of the artists and the run-down style of the set.
Sunday, 28 March 2010
Evaluation Q3-Audience Feedback 1- Aaron Myers (Amateur film director)
Aaron is a friend of mine, he studies filmmaking at Middlesex University, i sent him a rough edit of our video and links to all our blogs, he sent me back a feedback leaflet i sent him via email. Overall he seemed really impressed by our work but he also had a few comments and changes he would like to see made.
Evaluation Q3-Audience Feedback 2- Jordan Saville (Class-mate)
Jordan is a media studies student in the same class as our group, he is also creating a music video for his course-work so i thought his input would come across as very valuable as we get to exchange ideas.
Evaluation Q3-Audience Feedback 3- Shola 'Sho Gant' Williams(Underground rapper)
Shola is another friend of mine, he is currently an underground Hip hop artist who has a lot of music video experience, he has cameoed in some mainstream singles so i believed his input important.
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